Home Cases V4 Company prepares for IPO with RISE with SAP

In partnership with Meta and SAP, V4 Company opted for RISE with SAP to prepare for the next decade.

Founded a decade ago by Dener Lippert in Rio Grande do Sul, V4 Company was established to meet the demand for specialized digital marketing services. It didn’t take long for them to recognize the market’s need for a truly specialized service provider, leading the company to start franchising. Currently, with over 240 offices and 5,200 clients, the company maintains a startup spirit while being ready to take significant strides alongside industry giants. In collaboration with Meta, V4 Company implemented SAP S/4HANA through RISE with SAP. The project’s Go Live took place in March 2023, and according to Chief Operating Officer (COO), Eduardo Torres, the company is already projecting savings of at least US$ 1.2 million per year.

“With the project we developed, I no longer have double taxation in the network that we had before. I solved it with two linked invoices that generate only one tax. If I think today that the network has around R$ 23 million revenue per month, if I take 20% of that, it will be about R$ 5 million. If I take a tax rate of around 10%, I’m talking about at least 500 thousand reais per month, that’s 6 million reais per year in taxes not paid by my network of franchised units just by implementing such a process,” explains Torres.

The need to adopt a robust management system through RISE with SAP came from both the accelerated growth of V4 Company and future plans. In the medium term, V4 Company plans to go public on the Stock Exchange, the IPO, as the beginning of negotiations is known. “To reach the IPO, I need to have all my accounts audited. And the complexity of having 240 offices today without a single P&L, which is what I intend to have with SAP S/4HANA, is significant and crucial for this moment. We are playing the game of capitalism, of equity,” says Torres.

At the same time, the company is preparing to internationalize its operation. “The first step is the IPO. The second step is to internationalize as well. So, taking software that is already international, makes it easier for us to expand our operations to other countries. We are already prepared for the next ten years,” says Torres.

To achieve ambitious goals, V4 Company sought the best solutions for management software and found in SAP what best met the company’s needs. “In the end, we had to choose between two SAP softwares and opted for SAP S/4HANA under the influence of SAP itself. We chose the most robust one, because we are preparing ourselves for the next ten years,” recalls Torres.

Meta is a SAP Gold Partner LATAM and SAP Silver Partner NA, an acknowledgement that SAP offers to partners who meet rigorous technical requirements and can provide end customers with strategic business consulting, system design, solution integration, and solution implementation. This endorsement gives Meta a guarantee of quality and access to the most innovative and disruptive technologies for management systems. “Meta was a recommendation from SAP itself. The entire negotiation and implementation were done by the tripod, Meta, V4, and SAP,” says Torres.

Meta’s challenge as a partner and implementer revolves around the client’s culture. To carry out a good implementation process, it is necessary to do more than comply with technical protocols. Meta’s success with V4 Company demonstrates the consulting firm’s ability to adapt to different realities and methodologies. “V4 is very innovative, even with startup characteristics. Together with Meta, we had the challenge of adapting the implementation methodology, the activate methodology, with what we are used to doing here in terms of agile methodology. We implement things in a month, in 15 days,” explains Torres.

SAP S/4HANA is the most modern, intuitive, and robust management solution available in the market, and it is an integral part of RISE with SAP. The transparency and high-performance data and audit management offered by SAP make it the leading systems provider for listed companies because it brings reliability to the investor. Operating at the standards of large companies is crucial to competitively participate in the open market, which is why V4 Company opted for SAP S/4HANA.

The Go Live took place in March 2023, and V4 Company extended the contract with Meta for support. “Even in other areas, Meta has already positioned itself as a partner,” concludes Torres. For this reason, Meta continues to support V4 with SAP maintenance.

“With the project we developed, I no longer have double taxation in the network that we had before. I solved it with two linked invoices that generate only one tax. I’m talking about at least 6 million reais per year in taxes not paid by my network of franchised units just by implementing such a process,” explains Torres.

Eduardo Torres
COO at V4 Company

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